FOR IMMEDIATE RELEASE: Final version
CONTACT: Peggy Jucha
Chief Marketing Officer
Blue Thong Society, Inc.
San Diego, CA October –, 2011 – The Blue Thong Society announces a “Facebook Facelift”

The Blue Thong Society (BTS), an international women’s social and philanthropic organization, announces today a
new landing tab on their existing Facebook organization page. As their international following grows, the BTS is
increasing their Internet presence and connections through improved social media marketing.
The new landing page launched as part of the BTS’s new marketing campaign which began mid-2011. The new page
creates numerous links back to their website for details and information on the organization; it’s philanthropic and social
focus, and membership opportunities. One of Blue Thong Society’s marketing goals was to bring a consistent message
across all media so new visitors to their Facebook Page will see familiar imagery, video links, and branding. The new
landing page incorporates the BTS Mission Statement revised earlier this year as part of the organization’s remodeled
organizational strategies.

“With our new corporate direction, improved website and now greater social media presence, we hope to provide a strong platform for our members world-wide to reach out and connect to us and to each other, says, Mary Jo Wallo, Blue Thong Society founder. “All our chapters are active on our Blog, Facebook and Twitter pages.”
The Blue Thong Society is comprised of more than 300 chapters and 5000 members, including chapters in Canada, Pago
Pago, Costa Rica, Puerto Rico and Cape Town South Africa. The Blue Thong Society holds events throughout the year.
Their next regional event will be held in Orange County, CA on October 22, 2011, where prominent physicians will speak
to attendees about innovative health initiatives for women and new surgical and reconstructive procedures. Event details
at http://www.bluethongsociety.com.
Per Mary Jo Wallo, “In addition to our regional events, we hold national conferences. For 2012* we are cruising to
Cozumel out of New Orleans. Our conferences allow members from across the country to meet, reconnect, and attend
educational workshops, enjoyable activities, and mixers. All our events are open to everyone.” See more about the BTS
conference at www.bluethongsocietycruise.com.
Mirrored after the Clinton Global Initiative, BTS chapters across the nation support the BTS GoodWorks™ programs
which benefit others less fortunate. Recent efforts include the Midnight Thongs, Mountain Divas & Blue Blings Chapters
in Nevada supporting the “Be The Match” Bone Marrow Registry. The True Blue Chapter in Florida is working with
Haley House and the Blue Blings of Spanish Springs is supporting Kids Kottage Protective Shelter.
About Blue Thong Society (BTS)
Since its inception in 2006, the BTS (bluethongsociety.com & facebook.com/itscooltobeblue ) has grown its unique
international women’s philanthropic organization to 300 chapters and 5,000+ women. These modern, fun,
confident, professional and philanthropic women – connect socially, but with purpose and intent to make the world
a better place. Chapters commit to a GoodWorks™ program twice a year and pledge that commitment to the BTS
board and membership.
*NOTE: The BTS 2012 Annual Conference is fully refundable, no obligation!